http://news.p-o-p-s.com/Publicity Articles News from p-o-p-s.comCopyright 2010, Points of Persuasion SyndicatePRESSfeed Co. http://www.press-feed.comThu, 29 Jul 2010 07:58:12 GMTen-ushttp://blogs.law.harvard.edu/tech/rssIf you do not incorporate social media into your syndicated articles strategy, then you are not responding to the new communications landscape, and you are wasting your time and money. You can choose which medium to use for your articles publicity â€" text, image, audio or video â€" but the consumer or potential customer will determine the message. Read more...http://news.p-o-p-s.com/news.php?include=142309Tue, 20 Jul 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142309Facebook has become more than a social media channel, but an important business tool that can help you influence the conversation online. The foothold they are gaining in the business community with company pages has made them a highly valued business in their own right and a tremendous asset helping small and large companies to engage with their consumer and court potential customers.http://news.p-o-p-s.com/news.php?include=142287Wed, 14 Jul 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142287Twitter is no longer viewed as a platform for "monkey business" but rather as one of the best listening posts for supporting your real business marketing efforts. By listening in on real time conversation, you can develop a syndicated articles publicity strategy that meets your consumers needs and impacts upon their commitment to your brand. Failure to enter into this conversation might have dire consequences for your company’s future.http://news.p-o-p-s.com/news.php?include=142241Mon, 05 Jul 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142241Making sure you are meeting your customers needs, and moving beyond broad messaging to target relatively small customer groups is possible, measurable and the newest key to business success. Identifying your influencers through good listening is the first step in developing an articles strategy.http://news.p-o-p-s.com/news.php?include=142233Thu, 01 Jul 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142233What follows is a summary of the webinar “"Media Relations in the Internet Age. What Journalists Really Want from PR" which I was invited to attend. Presented by Sally Falkow,internet marketing guru and Rebecca Lieb,journalist turned PR consultant,it pinpointed the role that the PR person must play to serve all the newest influencers available on the Internet. http://news.p-o-p-s.com/news.php?include=142187Tue, 22 Jun 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142187Marketing cosmetics via the Internet can use the lure of contests that appeal to your consumer’s concerns. Via syndicated articles publicity like blogs, surveys, and articles with room for responses, it is possible to identify their needs and critiques of products and respond more personally than ever before. Utilizing this conversation makes it easier to develop products and contests that will attach them to your brand and win them over as customers for life.http://news.p-o-p-s.com/news.php?include=142150Thu, 10 Jun 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142150 Business blogs are a popular form of articles publicity that encourages conversation with your potential customer about online industry marketing strategies in the hopes of growing your business. Sometimes people find you first through your blog and that leads them to investigate your company website. Still the blogosphere is very competitive and a good way to determine if you want to make the time commitment and the content commitment without getting committed is to read some of the already existing blogs out there to try and develop a strategy and see if this journal approach suits your long-range plans. http://news.p-o-p-s.com/news.php?include=142120Thu, 03 Jun 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142120If you are not doing content marketing, you are not in sync with today's consumer. You do not pitch messages at this purchaser, you give them the information they need to make informed decisions. And a perfect example of a tool to use is syndicated articles publicity online.http://news.p-o-p-s.com/news.php?include=142077Wed, 26 May 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142077Newspaper pages are full of headline puns, alliterations, and rhymes that happen to tie nicely to blocks of teaser text, photos, or illustrations. They are creative and clever. Still, a good headline on a newspaper or magazine article is very different from one that works on the internet. But its consequences are just as important in determining what gets read or not. Learn about some key headline ingredients for the internet to increase conversion on your own syndicated articles publicity here.http://news.p-o-p-s.com/news.php?include=142047Wed, 19 May 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142047The press release evolves with the medium for which it is intended. While bloggers originally declared it dead on the internet, the current thinking is quite different. The traditional press release if it is optimized can get placements on major news sites but the social media release goes still further. A social media release is composed of elements which can be removed and used in pieces on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple embedded links like a YouTube video, a Flickr slideshow, a captioned illustration etc.http://news.p-o-p-s.com/news.php?include=142018Thu, 13 May 2010 12:00:00 GMThttp://news.p-o-p-s.com/news.php?include=142018