Brand Personality In Syndicated Articles Publicity

Fri, 02/18/2011 - 16:14 — myrnag

 

(P-O-P-S) While I suggested using humor in my last post that does not mean humor is the only acceptable voice when writing for your brand or company. Since you as a smart marketer have already done the research necessary to know exactly who you are targeting, determining the right tone that might appeal to your target market becomes clearer; and then, identifying a character or his voice should be a relatively simple task. Remember, we’re not pitching; we’re conversing, always giving the consumer what she needs to hear from a company.
The Geico lizard speaks with gravitas and poise. All ages love him and accept what he says as gospel. His wisdom defies his lizard being. Is he a good insurance spokesperson? You betcha!

Tickle Their Funny Bone With Syndicated Articles Publicity

Fri, 02/18/2011 - 16:01 — myrnag

 

 (P-O-P-S) People respond to humor and a smile so your tone in syndicated articles publicity is sometimes as important as the information offered. Just back from Martha’s Vineyard and the truth is the only sign I remember on the Island which is a marketer’s haven was at South Beach: “Ten days and counting since the last known shark attack.” They were just kidding, but everybody stopped to read the post and query further. The idea of lightening up when you are trying to run a business is not always easy to enact.

Customerization: The Key To Effective Syndicated Articles Publicity

Fri, 02/18/2011 - 15:57 — myrnag

 

(P-O-P-S)  Are you pleasing your consumer with customerization, be it a business or John Q Public? More than ever, it is imperative that you find out who that customer is to engage him in a conversation that will make him “like” you. With real time platforms like Twitter, Facebook and LinkedIn available to find out what he thinks of your service, you are going to be forgotten if you do not find out what he is looking for in your product or service category. 
The recent downturn in the economy gave consumers the ultimate leg up. And with their ever-increasing ability to talk to each other and express their opinions to companies with blogs, Twitter and Facebook business pages, they can make or break you with their opinions.   Those companies t

Like the Queen: Use Social Media and Articles Marketing to Engage Your Publics

Fri, 02/18/2011 - 15:51 — myrnag
(P-O-P-S) If the oldest and richest crone in the world understands the value of social media, why don’t marketers like the Fortune 500 get it? When Queen Elizabeth posted her family photos on Flickr this week, she took a step toward inviting the world to stay engaged with her family, a very savvy move which showed even old dogs can learn new tricks. Further, it underscored that people are people and understanding them and their wants and needs, and letting them in to see what you are about is a valuable interchange. Hell, nobody is above the law when it comes to peoples’ curiosity.
Syndicated articles publicity can be textual, visual, podcasts or video, but to script it correctly even the largest marketers need to reach out to their publics via social media conversations. Nobody is ensured survival in this world unless you cater to your customers’ current wants and needs. And social media is the easiest, most timely method available to all.

Social Media’s Mark on Articles Publicity Online

Fri, 02/18/2011 - 15:48 — myrnag

 

 (P-O-P-S) If you do not incorporate social media into your syndicated articles strategy, then you are not responding to the new communications landscape, and you are wasting your time and money. Customers and potential clients are now in control of the message and also of the way these messages are communicated. Using social networks like Twitter and Facebook are necessary to engage with your consumer and find out what they are thinking about your company, both positive and negative, or if they are discussing your company at all. Only then can you decide on how to influence the conversation with an articles strategy that will work to create a viral positive buzz about your brand or product introduction that is measurable for ROI.
At the recent Bulldog PR Summit 2010, the hot topic was social media and its impact on PR. And this week’s news about the most watched on You Tube video of Isaiah Mustafa’s Old Spice character and his subsequent r

Facebook, A Business Tool Great for Strategizing and Articles Publicity

Fri, 02/18/2011 - 15:42 — myrnag

 

(P-O-P-S) It appears that one day while I was ignoring Facebook, they had turned themselves into a place for business sites as well as personal accounts.  No longer just one of the largest social networking sites for a limited age group of college and early 20’s––they are valued at 23 billion and has no company more worried than Google ” which sees the social networking giant as an important driver of users to sites across the Web,” one of their own primary roles. (“Facebook,” The NY Times, July 8, 2010.) So if you are strategizing to come up with some customized articles marketing publicity right for your audience, exploring a business page on Facebook for your company, or examining your competition on Facebook might spark your creativity or tell you how to get a community to spring up around you.

Are You Part of the Twitter Business Conversation?

Fri, 02/18/2011 - 15:23 — myrnag

 

(P-O-P-S) If you are not using Twitter to listen in on conversations about what people are saying about your brand or small business than you are missing out on an important source of customer information. Not just a fad, but an important place to listen to what your customer thinks and his best ideas for your category, you should not formulate an articles marketing strategy online until you know what is being discussed in this 140 character micro-blogging site. People are looking for companies like themselves that they can trust. And companies, not the media or an individual, are becoming the most trusted source of information.
At the June 28th and 29th PR Summit 2010 in New York, every panel and Sally Falkow’s workshop “Advanced Social Media Strategies for PR” all included Twitter tips for business, identifying this platform as one that has outgrown fad status. Sixteen perc

Identifying Your Influencers Helps Determine Your Syndicated Articles Strategy

Fri, 02/18/2011 - 15:19 — myrnag

 

(P-O-P-S) According to the Summer 2010 edition of “Content,” marketers are more invested in content management in 2009 then they were a decade ago, utilizing 32% of marketing and communication budgets last year as opposed to only 10% a decade ago. The CMO council also found that “marketers are interested in focused communication, with 62% of respondents saying customer segmentation and targeting is now their top priority.” The reasoning makes great sense.
Since the Internet reaches consumers directly, real journalists trolling for facts and information, citizen journalists trying to scoop the news and reviewing products, businesses as well as consumers, you have to determine which audience you are targeting with your articles strategy to determine the articles format most appropriate for each influencer. Then you need to consider their age, gender, professional role, and motivation for seeking out information if you

A Social Media Press Release For Articles Publicity Across The Internet

Fri, 02/18/2011 - 15:14 — myrnag

 

 (P-O-P-S)  Weeks ago I wrote a post for this RSS feed all about syndicated articles publicity to state that Sally Falkow had blogged that the press release had been transformed. This week Sally underscored that fact by presenting a webinar with Rebecca Lieb, a journalist turned publicist, about the role of the PR person in supplying journalists with what they need to be effective.
 The webinar highlighted once again how to serve many journalists, including the citizen bloggers, with a social media press release that can result in original, articles publicity across the Internet.

Contests With Syndicated Articles Publicity: A Tool To Increase Customer Satisfaction

Fri, 02/18/2011 - 15:01 — myrnag

 

(P-O-P-S) It is Internet Week in Manhattan, and so I attended a packed house presentation by four Beauty startup gurus and the webmaster behind RealBeauty.com, a Hearst publications award winning blog.